You pay an agency tens of thousands a month
And all you get are junk leads, or none at all.
For companies selling services to homeowners at 100,000 CZK and up.
Leads
from serious prospects.
Every week.
Guaranteed.
We build you a custom website, launch your Facebook and Instagram ads, and you get your first qualified lead within 14 days, or your money back.
5.0· 10 reviews on Google
20M+ CZK
ad spend managed
8 yrs
in lead generation
47×
highest client ROI
We generate leads for
The work keeps coming. But what if it stops?
Most of the companies we talk to aren't doing badly. They have work. It comes through referrals and through people they've already done something for.
But referrals aren't in your hands. You can't switch them on when the season drops off in May. You can't speed them up when you've hired two extra people and need to keep them paid.
A business runs on cashflow, and cashflow runs on new customers. When you wait for them to show up on their own, you leave your company's growth to chance.
On top of that, people now ask the internet for recommendations, and more and more often they ask AI. The channel that brought you work for years is slowly fading.
A customer machine flips that around. Need ten kitchen leads in June? Switch it on. Lost your biggest client? Patch the hole in three weeks instead of a year.
This is exactly what we build for companies like yours.
How much have you already thrown away on marketing that doesn't work?
You try it yourself
Your time and budget drain away, and results are nowhere to be seen.
You don't know where the money goes
No numbers, no accountability.
Cheap marketing is the most expensive kind.
For years you've tried to save. A junior just starting out. Whichever agency quoted lowest.
The result? You spent several times more than quality would have cost, just in small amounts spread across months, so it never hurt all at once. Money gone. Jobs nowhere.
You're skeptical now. Distrustful. We don't blame you.
But look at it from your side of the counter: this is the exact customer hunting for the cheapest pergola, kitchen or pool, and you already know how that ends. The cheapest option never stays the cheapest.
Marketing is no different.
This time, you’re the one in the trap.
Lead Lab is the other path. No experiments with juniors, no cheapest-quote agency, just results we stand behind.
Even good ads can't save a weak offer.
Most companies that call us don't have an ad problem. They have an offer problem.
They sell roughly what their competitors sell, at roughly the same price, and hope the customer picks them anyway. Then they wonder why the ads don't work.
Before a single ad goes live, we go through what you actually sell and build an offer that makes people pick you. No agency does this part for you. And it's the part that decides whether the ads pay off.
Comparison
A typical agency vs. Lead Lab
Typical agency
Lead Lab
Your offer
Typical agency: Runs ads on whatever you already sell
Lead Lab: We build an offer that makes people pick you
Price
Typical agency: Tens of thousands, no results guaranteed
Lead Lab: A clear price with a results guarantee
Website
Typical agency: A template, or none
Lead Lab: A website built for your trade, free
Results guarantee
Typical agency: None
Lead Lab: First qualified lead within 14 days, or money back
Direct communication
Typical agency: Through a project manager
Lead Lab: Directly with the founders on WhatsApp
Regional exclusivity
Typical agency: Takes your competitors too
Lead Lab: One trade, one region, only you
Start
Typical agency: Weeks of prep
Lead Lab: First leads in just 14 days
A website worth 90,000 CZK FREE
Everything you get
Add it up yourself. In your first month you get 380,000 CZK worth of work. You pay 39,990 CZK.
- An irresistible offer your competitors can't match60,000 CZKFREE
- A custom web app for your trade (configurator, calculator, visualizer)90,000 CZKFREE
- Marketing research and strategy30,000 CZKFREE
- Sales video for your website, filmed and edited40,000 CZKFREE
- Full Facebook and Instagram ad management50,000 CZK/moFREE
- 15 to 20 new ad banners every month30,000 CZK/moFREE
- Web app management10,000 CZK/moFREE
- Sales copy for ads, the website and the thank-you page20,000 CZKFREE
- Social media and ad account optimization10,000 CZKFREE
- Lead sorting system (hot, warm, cold)5,000 CZKFREE
- A recruitment campaign every month (when you're hiring)30,000 CZK/moFREE
- Weekly report and a monthly strategy call5,000 CZK/moFREE
- Exclusivity in your region. We don't work with your competitors.PRICELESS
Total value of what you get
255,000 CZKat start+125,000 CZK/ month
FREE
You pay only
39,990 CZK
/ month plus VAT
That's less than one part-time employee. And you get a whole marketing team.
Guarantee
You have nothing to lose. We protect your money in 3 layers.
Your first lead, guaranteed
Your first qualified lead within 14 days, or we refund your entire first month (39,990 CZK).
Minimum number of leads
From month 2: if we don't deliver 5 qualified leads, you pay only half.
The website stays yours
Whatever happens, the website we build is yours. You can keep using it without us.
We take the risk. Not you.
How it works
From signing to your first leads in 14 days
- 1Day 1–7
We build your offer and your site
First an offer that makes people pick you. Then a site built for your trade: configurator, calculator or visualizer.
- 2Day 8–10
We launch the ads
On Facebook and Instagram, with copy that sells.
- 3Day 10–14
The first leads arrive
Qualified leads who mean business.
And when you can't keep up because you're short-staffed?
When there's more work than people, hiring is as much of a bottleneck as finding leads. The best people aren't browsing job boards, because they already have jobs. But you reach them on Facebook and Instagram, the same way you reach your customers.
That's why every client gets one recruitment campaign a month as part of working with us. When you're looking for someone, we run it. When you're not, we focus on leads. The ad budget runs from your own card, no extra invoice from us.
Below are the companies we've found employees and partners for through our campaigns.
AKC StudioAutoservis Liberec
Your customer uploads a photo. Sees your product at their home. Leaves their contact.
Every app is built precisely for your trade. Here are three examples.
Case studies
Just under €100,000 in projects in four months
„The campaigns started bringing me exactly the kind of customers I wanted. Within four months that meant projects worth almost €100,000, including developer ones, and further collaborations that are still running today. Paradoxically, we had to switch the whole system off because I couldn't keep up with the new leads. I haven't had a problem like that in 25 years.“
Andrej Kadúc
AKC STUDIO s.r.o. · Slovakia
€1,600
invested in ads
€96,568
value of projects won
1,110%
ROI on the total investment
Paused
campaigns paused, capacity full
After 4 months of working together. More projects in negotiation.
€1,600 into ads. €96,568 in projects. And then we had to switch it off.
Within four months, AKC Studio's capacity filled up so fast that we were first finding Andrej extra people for production. And then he asked us to pause the campaigns.
Turnkey interiors · 25 years of experience · over 500 completed projects · Slovak market
Leads came through referrals only
Andrej has been in the trade for over 25 years. He worked in England and ran production in Belgium. A man with his experience and workshop has no problem with references or the quality of his craft. What he had a problem with was leads. They came mostly through referrals: often high-quality, but random and heavily seasonal.
He came to us because he wanted more of them, coming in regularly, from people who genuinely want a turnkey interior and have the budget for it.
We built the campaign on Andrej
An educational video
Most competing studios on Meta show renderings and wait for someone to get in touch. In 25 years, Andrej has seen every mistake people keep repeating when furnishing a home. So we filmed a video with him: “3 interior-design mistakes that hundreds of households make every year”.
Two ad videos and twelve hooks went into testing. No discounts, no showroom shots. The ad promises the viewer help.
The funnel as a filter
Meta ad
Free video
Free consultation
Anyone hunting for the lowest price drops off at the video. The people who arrive at the consultation know who they'll be talking to and why.
€96,568 in projects in four months
Including jobs that ordinary advertising can't reach:
- Developer projects. Jobs that would previously have passed him by completely.
- Clients that only he could win over. They won't be shopping around with four more competitors.
- A full pipeline. More projects in negotiation.
Ad spend for the entire four months was €1,600. The 1,110% ROI is calculated on the total investment including our fee. And thanks to the contacts gained, the return will keep growing for years to come.
There were so many leads we were hiring for production too
As the collaboration went on, Andrej couldn't keep up with the jobs. He didn't need more leads, he needed hands in production. So he asked us to find him a cabinetmaker and an experienced design engineer. We built a recruitment campaign and filled both positions in three days.
2 positions · 3 days
Why we switched off campaigns that were working
After four months, Andrej asked us to switch the campaigns off. Even with the new hires he couldn't keep up with more jobs, and he didn't want to promise deadlines he couldn't keep.
It feels strange, switching off something that makes money. But even a reinforced workshop has its ceiling. And once Andrej has free capacity again, all it takes is switching the campaigns back on.
Want a similar system?
We build it around your trade and your capacity. When your capacity fills up, we switch the campaigns off.
Andrej's campaigns aren't running right now. But he knows that when he needs leads again, all it takes is a phone call.
And he told us himself that certainty like that is priceless.
Imagine having as many leads as you want, with only one thing left to worry about: the work you do best.
First qualified lead within 14 days, or money back
„Finally, quality leads are coming in. Before, people just compared prices and most wanted a completely different segment than what we do. Now I get calls from people who know exactly what they want and know they'll find it with us. For us it was a fundamental change.“
Michal Faitl
MODERNÍ TRUHLÁRNA s.r.o. · Plzeň Region
30,575 CZK
invested in ads
84
leads in the first month
364 CZK
cost per lead (5× below the usual benchmark)
275,000 CZK
average job value
After the first month of working together.
The campaign that makes customers drive from Prague to Plzeň
Michal Faitl wanted fewer price shoppers and more people who want a custom kitchen. The campaign started bringing them in all the way from Prague.
Michal Faitl · MODERNÍ TRUHLÁRNA s.r.o., Plzeň · over 200 kitchens in 10 years · fully robotic production
Too few leads for a workshop this good.
Moderní Truhlárna is one of the most modern workshops in the Czech Republic. Robots, precision to a tenth of a millimeter and one rare skill: alongside a kitchen, they can produce the entire interior in the same material and the same style. From built-in wardrobes to the pantry door.
The leads didn't match that. The people getting in touch were mostly calling around manufacturers with a single question: how much. Michal needed jobs in the hundreds of thousands, the kind his workshop has the equipment and craft for.
We built the campaign on Michal
Michal is great on camera. He played in Mandrage for sixteen years. It would have been a shame not to use that, so we filmed a video with him about one fundamental mistake people repeat when choosing a kitchen, and built the whole campaign on it.
Anyone who wants to continue books a consultation with a project designer directly at the studio. Anyone just hunting for the lowest price drops off along the way.
The whole interior is the argument. The ads target people furnishing a house or apartment, and stand on what most manufacturers can't offer: a kitchen and the furniture that follows it, all in one style.
84 leads in the first month, then the studio calendar started filling up
The first month's numbers are in the boxes on the card. The consultations showed who the campaign brings in:
- Booked consultations hold. Roughly one prospect in twenty doesn't show up.
- Most studio visitors drive in from Prague. They travel over ninety kilometers for a kitchen consultation.
- They arrive with a project and a budget. Typically they're fitting out a new build and want the kitchen within three months.
Michal's second order: find us people
The workshop was growing and Michal opened a smaller kitchen studio in Plzeň. He needed a salesperson for it and a design engineer for production. He gave both positions to us.
We launched recruitment campaigns and filled both roles. Customer consultations today are run by a colleague our campaign brought in.
Customers drive to the Plzeň studio even from Prague. It's not a discount that pulls them in. It's Michal and his workshop.
Want customers who get in the car because of you?
Book a consultation. We'll go through your trade and tell you straight whether we can build the same flow of leads for you.
First qualified lead within 14 days, or money back
„Working with Lead Lab exceeded our expectations. Thanks to their targeted strategy and well-thought-out campaigns, we quickly attracted new customers and filled our capacity for months ahead. We appreciate the personal approach and genuine care. Their work truly delivers results.“
Dominik Stehlík
SDO Interior Concept s.r.o. · South Bohemia
3M CZK
in jobs in 60 days
1.5M CZK
largest single job
6 months
of capacity booked ahead
25×
return on investment
Three million CZK in jobs in 60 days. From a campaign we had to slow down.
Dominik Stehlík runs a South Bohemian company that designs, makes and installs interiors. He'd invested in advertising before, with no results. Our campaign filled his production for six months ahead within two months.
SDO Interior Concept s.r.o. · Dříteň, South Bohemia · its own workshop and a team of designers · national “Spokojený zákazník” customer award
They'd invested in ads once before, and the jobs never came
SDO Interior has everything under one roof: designers, a design engineer, a workshop in Dříteň and an installation team. A customer goes through six steps from the first meeting to the handover of the finished interior, and the company holds a long-term 5.0 rating from its clients.
They already had experience with advertising. But the previous campaigns brought no jobs, and Dominik was looking for a solution with real results behind it.
A campaign built on what customers fear
First we found out what people fear most about a custom job: whether the company will hit the deadline, whether the place stays tidy after installation, and whether the team can be trusted. The whole campaign then stood on those three fears.
We rebuilt the page and filmed a two-minute video for it, in which Dominik and his team walk through a finished project. Anyone considering a six-figure job sees in advance who they'd be entrusting it to.
The video ads on Facebook and Instagram were made in several variants, and the numbers decided which one would carry the campaign.
59 leads in two months, at 897 CZK per lead on average
The first 60 days of the campaign brought this:
- Three million CZK in closed jobs excluding VAT. Interiors for family homes and apartments, a kitchen for a weekend cottage, follow-up furnishing and standalone designs.
- 59 qualified leads. Every prospect described their project in the form, and the contacts went to Dominik's team immediately.
- A range from 6,500 CZK to 1.5M CZK. The same campaign brought in a small hallway design and the interior of an entire family house for 1.5 million CZK.
The return works out at 25× the total investment including our fee.
First we cut the budget, then we stopped the whole campaign
Demand grew faster than the workshop could produce. We gradually pulled the daily budget from 1,000 CZK down to 200 CZK, and once production was booked six months ahead, we paused the campaigns entirely.
We cut the budget to a fifth. The leads kept coming at the same pace.
Want a campaign you'll have to slow down?
Book a no-obligation consultation. In 15 minutes we'll find out whether we can do the same for your company.
First qualified lead within 14 days, or money back
This isn't for everyone. And that's on purpose.
Lead Lab is for you
- You sell premium services to homeowners
- A single job is worth 100,000 CZK or more
- You have the capacity to take on new customers
- You want to grow, not just dabble
Lead Lab is NOT for you
- You're looking for the cheapest option
- You sell cheap or one-off services
- You don't want to invest in advertising
- You expect a miracle overnight
Frequently asked
Answers to what matters to you
You get your first qualified lead within 14 days of the ads going live, or we refund your entire first month. 39,990 CZK. From month 2: if we don't deliver 5 qualified leads, you pay only half.
39,990 CZK per month plus VAT for our services. On top of that you pay Facebook directly at least 1,000 CZK per day (about 30,000 CZK a month) for ads. So roughly 70,000 CZK a month in total. No hidden fees.
We build the website in 7 days. We launch campaigns on day 8 to 10. The first leads usually arrive between day 10 and 14. Campaigns reach full performance after 4 to 6 weeks of optimization.
The website stays yours. You keep using it, with us or without us.
The contract runs for 6 months. In the first month you have a 14-day guarantee. If we don't deliver, we refund you and the contract ends. From month 7 it renews monthly with a 30-day notice period.
Someone who filled in the form on your website, answered the qualifying questions, and whose answers match your ideal customer. No tire-kickers. Only people who mean business.
In one region we work with at most one company per trade. If we do pergolas in the South Moravia region for you, your competitor won't get our service.
Directly with our team on WhatsApp. No project manager, no handovers. We reply within 24 hours on business days.
Didn't find your answer?
Limited capacity
We take on a maximum of 3 new clients a month
Why? Because we build a custom website for every client and personally manage their campaigns. If we took on more, quality would drop. And we don't do that.
Filled3 of 3 filled
Next opening: August
We only work with companies we click with.
Who we are
Built by operators. For operators.
No anonymous agency. Lead Lab is run by two people, Valerij Koljada and Ing. Pavel Balda, who are personally accountable for the results.
Customers will reach out to you. Every week. Guaranteed.
A 15-minute call. No commitment. Find out whether Lead Lab is right for you.